Buildings that prioritize People and our Planet are the new standard

The way we design and maintain buildings is changing. No longer just about aesthetics or energy efficiency, modern real estate is being redefined by a new priority which intersects health and sustainability. As awareness grows about how built environments impact both people and the planet, healthy building certifications are becoming a key standard for the industry.

For decades, sustainability certifications such as BREEAM and LEED set the benchmark, focusing on energy efficiency and minimizing environmental impact. While these frameworks contributed to healthier spaces, they were primarily designed to reduce carbon footprints rather than directly address occupant well-being. Over time, the conversation expanded. Certifications such as WELL, Fitwel, RESET, and the Living Building Challenge have taken this further, integrating human health into the core of building design.

WELL, launched in 2014 by the International WELL Building Institute, evaluates buildings across multiple dimensions, including air quality, water management, nourishment, lighting, fitness, comfort, and mental well-being. Fitwel, developed by the U.S. Centers for Disease Control and Prevention and the General Services Administration in 2017, takes a similar approach but places additional emphasis on accessibility, outdoor spaces, food services, and fostering social connection.

These certifications emerged in response to growing concerns about poor indoor air quality and the long-term effects of “sick building syndrome.” Research has linked poorly ventilated and chemically saturated environments to respiratory problems, productivity losses, and overall declines in well-being. As a result, the real estate industry is now prioritizing human-centered design that supports both physical and mental health.

The new competitive edge in real estate

Health and well-being are no longer secondary considerations—they are market drivers. Buildings that achieve WELL or Fitwel certification are in higher demand, as tenants, investors, and corporate occupiers seek out spaces that support healthier lifestyles. The benefits are clear. Certified buildings command higher rental and resale values, attract long-term tenants, and enhance overall marketability. For developers and property owners, investing in these standards is not just about meeting expectations; it is a strategy for long-term asset value and differentiation in a competitive market.

The alignment between health and sustainability is also driving broader changes in real estate development. While their primary focus may differ, healthy buildings and sustainable buildings share core principles. They prioritize the use of non-toxic, sustainable materials, integrate energy-efficient systems, improve air and water quality, and encourage responsible waste management. They are also designed to adapt to climate change, ensuring long-term resilience while reducing environmental impact.

The future of real estate is no longer just about location and design—it is about creating spaces that actively improve quality of life. The shift toward wellness-driven spaces is already underway, and as expectations rise, integrating health and sustainability into building design will no longer be an option but a necessity. Buildings that put people first will define the next era of real estate, offering healthier environments, stronger investment potential, and a more sustainable future.